It’s OFFICIAL! NBC will play host to “The American Song Contest”

We’ve been hearing about “The American Song Contest“, the officially licensed US spinoff of the long running Eurovision Song Contest, for about two years now, since it was first announced during Eurovision week in 2019.

Now, we can consider it official! A press release about the upcoming 2021-22 television season includes ASC as part of NBC‘s Spring 2022 schedule!  Here’s the press release:


America’s biggest live entertainment event has arrived! Based on the worldwide phenomenon “Eurovision Song Contest,” organized for 65 years by the European Broadcasting Union and watched by 200 million viewers annually, this amazing musical spectacular combines the competitive spirit of rooting for your favorite sports team with the joy of watching a beloved singing performance. In the U.S. version of the international megahit, “American Song Contest” will feature live original musical performances, representing all 50 states, five U.S. territories and our nation’s capital, competing to win the country’s vote for the Best Original Song. An incredible solo artist, duo, DJ or a band will represent each location and will perform a new, original song, celebrating the different styles and genres across America. The live competition consists of three rounds as the acts compete in a series of Qualifying Rounds, followed by the Semi Finals and the ultimate Grand Final where one state or territory will emerge victorious.

“American Song Contest” will be produced by Anders Lenhoff, Christer Björkman, Peter Settman and Ola Melzig alongside Propagate’s Ben Silverman, Howard T. Owens and Gregory Lipstone. The series is from Universal Television Alternative Studio, a division of Universal Studio Group

Obviously, the format is going to be a bit different from what we know when it comes to Eurovision – it sounds to me as if it’s going to be a short-run weekly series, rather than a series of one-off specials, but will it work that way? Time will tell.

Although no time frame has been announced as yet, it was announced last week by ASC producers that the contest had been pushed back from its previously announced launch date of Holiday 2021 (between Thanksgiving and Christmas, presumably). So the announcement by NBC would seem to indicated two possibilities – replacing the second mid-season run of their hit “The Voice“, which they announced is being cut back to one block a season, meaning ASC could debut in the February-March time frame, or back to the producers’ original plan of ASC being a summertime draw when audiences are traditionally low. That gambit was tried and failed for ABC when they launched the one and only season of their talent series “Rising Star” in the summer block in June and July, only to watch the live series tank in the ratings after the premiere week.

Keep tuned to TKR for continuing coverage of the announcements surrounding ASC and its future on its new OFFICIAL home, NBC!